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Can you relate to this? You’re at your day job – working hard and trying to get ahead. But, what you really want to be doing is tackling your next project in your side business. Then again, maybe you’re with your family – watching a movie or at your kid’s sports event. Rather than being
Juggling a day job, business, and family? Here’s how to stay present Read More »
Storytelling\’s impact reaches far and wide. It\’s interwoven in the human condition, and has been for centuries. The American psychologist Jerome Bruner once wrote, \”We are storytelling creatures, and as children we acquire language to tell those stories that we have inside us.\” Confidently connect with your core customers with the Copywriting Storyteller newsletter. Plus,
Power of Storytelling: Why Stories Captivate Us Read More »
Here, I break down the essential elements behind effective business storytelling. What you can expect: Significance of Storytelling in Business At its core, business is about people – customers, employees, and stakeholders. Storytelling fosters human connection, making abstract concepts tangible and complex messages relatable. It bridges the gap between businesses and their audience, turning mere
Business Storytelling: How To Engage, Persuade, and Inspire Read More »
What is storytelling? Storytelling involves sharing moments, ideas, or lessons in a way that captures attention and feelings. Storytelling blends narrative threads with raw emotion, producing tales that inspire, educate, entertain, and entice. It\’s how we pass on experiences, make people laugh, think, or relate. More than just words, storytelling makes you see a story
Storytelling Guide: How To Craft Engaging Stories People Love Read More »
The old man suffered from a recent stroke. He was working on recovery. Yet his prospects were dim. He still was determined to push through and try. After some time, his doctors allowed him to begin physical activity. However, his wife was a similar age and wouldn’t be able to provide the assistance he needed.
Get Your Customers To Love You And Your Brand Read More »
Want to build a client-first brand? Take a look at today\’s lesson. It’s not about you. None of it. This is something most of us can’t fathom. What do you mean — it’s not about me? It’s true — and it’s a real struggle to understand and live that out. I know because I struggle
How To Build A Million Dollar Client-First Brand This Year Read More »
Make your bed. Every morning. Accomplish something that sets a tone for the day. I remember the first time I heard this advice. It was from a 2014 graduation speech at The University of Texas at Austin. And given by Admiral William H. McRaven. His reasoning for making your bed first thing was on point:
Do The Little Things Right For Your Customer Read More »
Have you ever been hated for doing the right thing? It’s never a fun position to be in. You’re trying to help others—or live a moral life. But, others despise it—and despise you. They think you’re a joke. Or an overachiever. Or a fraud—a deceiver. It hurts. It confuses you. And often—you’re left alone. Few
Do The Right Thing For Your Customers and Brand Read More »
Be the coffee bean. That’s how Jalen Hurts, the quarterback for the Philadelphia Eagles, approaches leadership. “I think you’ve got to try to be the coffee bean,” Hurts said during his days at Oklahoma. “When I say coffee bean … you’ve got the carrot, the egg. You put an egg in boiling water, it hardens
Get Your Customer Avatar Right And Lift Others Up Read More »