Summer Of Story

How To Build A Million Dollar Client-First Brand This Year

Want to build a client-first brand? Take a look at today\’s lesson. It’s not about you. None of it. This is something most of us can’t fathom. What do you mean — it’s not about me? It’s true — and it’s a real struggle to understand and live that out. I know because I struggle

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Do The Right Thing For Your Customers and Brand

Have you ever been hated for doing the right thing? It’s never a fun position to be in. You’re trying to help others—or live a moral life. But, others despise it—and despise you. They think you’re a joke. Or an overachiever. Or a fraud—a deceiver. It hurts. It confuses you. And often—you’re left alone. Few

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Get Your Customer Avatar Right And Lift Others Up

Be the coffee bean. That’s how Jalen Hurts, the quarterback for the Philadelphia Eagles, approaches leadership. “I think you’ve got to try to be the coffee bean,” Hurts said during his days at Oklahoma. “When I say coffee bean … you’ve got the carrot, the egg. You put an egg in boiling water, it hardens

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Get Your Story Straight: Steve Jobs On Storytelling and Product Design

“It was one of my proudest moments at Apple.” That’s how Steve Jobs described a key situation in the development of the iPhone. The Apple team spent months working on a specific design. “The initial design had the glass screen set into an aluminum case,” explains Walter Isaacson for Harvard Business Review. This was a

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Get Your Branding Right To Reach Your Ideal Customer

It was a turning point in my writing career. Something I did actually got the attention of a Forbes editor on LinkedIn. My website, Run The Money, was my second main project. I had been working on building my own websites and learning what I now know as content marketing since I left college in 2006. My

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