The old man suffered from a recent stroke.
He was working on recovery.
Yet his prospects were dim. He still was determined to push through and try.
After some time, his doctors allowed him to begin physical activity. However, his wife was a similar age and wouldn’t be able to provide the assistance he needed.
What were they to do?
His neighbor—a gentleman that could’ve been his son—stepped up.
He accompanied the old man to the gym—and became his defacto trainer. He helped the older man do some exercises to increase his strength and recovery efforts.
This was during Covid too—when there were restrictions on the number of people in gyms. I had walked in and witnessed what they were doing.
I just inquired whether it was OK I stayed since I requested the time. I certainly didn’t want to disrupt their workout.
I stayed and they worked together for a bit longer. The older man was obviously weak—a shadow of what I’d imagine he was like in his younger days.
Still, there he was.
He wasn’t giving up—and didn’t until his last breath.
As I write this, the old man did pass away last year. I saw that neighbor today—and thought about what he did for that man.
Regardless of the outcome, he gave his time to serve another human being. He helped give the old man hope and purpose after a difficult ailment.
We need more people like him.
And that is what I’d hope your family, friends, neighbors, acquaintances, and clients say about you.
Lighten Up Your Client’s World 🌎
You need your clients to absolutely love you.
That’s what you want in the end. You want to be so giving and so caring that they couldn’t think of going with anyone else.
You should help people without expecting anything in return.
Related: Use Imagery In Your Copywriting To Bond With Your Audience
I know it’s hard—but it’s something the best of the best will confirm.
Be a light—not an off switch.
Attract the types of people you want to work with by being authentic.
Welcome them into your world.
And let them know you want them there.
This concludes our first 7 days in the Summer of Story.
Starting tomorrow, we’re tackling how you can find your tribe.
The last 7 days will set you up for success. If you missed anything or want to go back, make sure you do.
Catch up at DavidDomzalski.com/summer.