Summer Of Story

  • Get Your Customers To Love You And Your Brand

    The old man suffered from a recent stroke. He was working on recovery. Yet his prospects were dim. He still was determined to push through and try. After some time, his doctors allowed him to begin physical activity. However, his wife was a similar age and wouldn’t be able to provide the assistance he needed.…

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  • Do The Little Things Right For Your Customer

    Make your bed. Every morning. Accomplish something that sets a tone for the day. I remember the first time I heard this advice. It was from a 2014 graduation speech at The University of Texas at Austin. And given by Admiral William H. McRaven. His reasoning for making your bed first thing was on point:…

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  • Do The Right Thing For Your Customers and Brand

    Have you ever been hated for doing the right thing? It’s never a fun position to be in. You’re trying to help others—or live a moral life. But, others despise it—and despise you. They think you’re a joke. Or an overachiever. Or a fraud—a deceiver. It hurts. It confuses you. And often—you’re left alone. Few…

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  • Get Your Customer Avatar Right And Lift Others Up

    Be the coffee bean. That’s how Jalen Hurts, the quarterback for the Philadelphia Eagles, approaches leadership. “I think you’ve got to try to be the coffee bean,” Hurts said during his days at Oklahoma. “When I say coffee bean … you’ve got the carrot, the egg. You put an egg in boiling water, it hardens…

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  • Get Your Branding Right To Reach Your Ideal Customer

    It was a turning point in my writing career. Something I did actually got the attention of a Forbes editor on LinkedIn. My website, Run The Money, was my second main project. I had been working on building my own websites and learning what I now know as content marketing since I left college in 2006. My…

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