Storytelling’s impact reaches far and wide. It’s interwoven in the human condition, and has been for centuries. The American psychologist Jerome Bruner once wrote, “We are storytelling creatures, and as children we acquire language to tell those stories that we have inside us.” Confidently connect with your core customers with the Copywriting Storyteller newsletter. Plus,…
Here, I break down the essential elements behind effective business storytelling. What you can expect: Significance of Storytelling in Business At its core, business is about people – customers, employees, and stakeholders. Storytelling fosters human connection, making abstract concepts tangible and complex messages relatable. It bridges the gap between businesses and their audience, turning mere…
The old man suffered from a recent stroke. He was working on recovery. Yet his prospects were dim. He still was determined to push through and try. After some time, his doctors allowed him to begin physical activity. However, his wife was a similar age and wouldn’t be able to provide the assistance he needed.…
Want to build a client-first brand? Take a look at today’s lesson. It’s not about you. None of it. This is something most of us can’t fathom. What do you mean — it’s not about me? It’s true — and it’s a real struggle to understand and live that out. I know because I struggle…
Make your bed. Every morning. Accomplish something that sets a tone for the day. I remember the first time I heard this advice. It was from a 2014 graduation speech at The University of Texas at Austin. And given by Admiral William H. McRaven. His reasoning for making your bed first thing was on point:…
Have you ever been hated for doing the right thing? It’s never a fun position to be in. You’re trying to help others—or live a moral life. But, others despise it—and despise you. They think you’re a joke. Or an overachiever. Or a fraud—a deceiver. It hurts. It confuses you. And often—you’re left alone. Few…
Be the coffee bean. That’s how Jalen Hurts, the quarterback for the Philadelphia Eagles, approaches leadership. “I think you’ve got to try to be the coffee bean,” Hurts said during his days at Oklahoma. “When I say coffee bean … you’ve got the carrot, the egg. You put an egg in boiling water, it hardens…
“It was one of my proudest moments at Apple.” That’s how Steve Jobs described a key situation in the development of the iPhone. The Apple team spent months working on a specific design. “The initial design had the glass screen set into an aluminum case,” explains Walter Isaacson for Harvard Business Review. This was a…
It was a turning point in my writing career. Something I did actually got the attention of a Forbes editor on LinkedIn. My website, Run The Money, was my second main project. I had been working on building my own websites and learning what I now know as content marketing since I left college in 2006. My…