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Get Your Story Straight: Steve Jobs On Storytelling and Product Design

“It was one of my proudest moments at Apple.” That’s how Steve Jobs described a key situation in the development of the iPhone. The Apple team spent months working on a specific design. “The initial design had the glass screen set into an aluminum case,” explains Walter Isaacson for Harvard Business Review. This was a […]

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Get Your Branding Right To Reach Your Ideal Customer

It was a turning point in my writing career. Something I did actually got the attention of a Forbes editor on LinkedIn. My website, Run The Money, was my second main project. I had been working on building my own websites and learning what I now know as content marketing since I left college in 2006. My

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Beyond The Job Title: The Brand Called You

“Starting today you are a brand.” That’s how Tom Peters, the renowned author and speaker on business management, described employees in his famous 1997 Fast Company article, “The Brand Called You.”  Peter’s premise being that you’re more than just a job title and description. Instead, you’re a personal brand as Nike, Apple, and Starbucks are

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WordPress Resources at SiteGround

WordPress is an award-winning web software, used by millions of webmasters worldwide for building their website or blog. SiteGround is proud to host this particular WordPress installation and provide users with multiple resources to facilitate the management of their WP websites: Expert WordPress Hosting SiteGround provides superior WordPress hosting focused on speed, security and customer

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